Colgate: Replace your brush every month

The conversion group launched a campaign for Colgate aimed at motivating customers to replace their toothbrushes monthly. I contributed by crafting three essential messages centered around the concept of the toothbrush personified as a character that becomes worn out and fatigued after three months of usage.

We developed these concepts with a strategic focus on a comprehensive roll out of assets specifically designed for social media platforms, including YouTube, Facebook, and Instagram, intended for formats of both 6 seconds and 15 seconds.