Turning Punting on its Head: The UPC Launch Video

UPC, a new betting app, was launching with a unique game and needed a captivating video to explain it. Bastion Agency rose to the challenge, brainstorming creative concepts.

The winning idea? A surreal horse race where jockeys multiply on a single, stretching beast. While the client initially envisioned a real horse, budget constraints necessitated a different approach. I proposed using animation – a hyper-realistic horse that could be seamlessly expanded.

The client and agency loved it. I sourced a dynamic, high-quality animation that could be manipulated for the desired effect. The final assets were a hit, propelling UPC's launch and generating industry buzz.